Louisville hosts more than 24 million tourist visits annually, for an estimated economic impact of $1.32 billion, supporting 26,000 tourism-related jobs.


  • More than two dozen hotels recently opened,
    are under construction or planned, including the
    $320 million Omni Louisville Hotel.
  • The Kentucky Derby Museum is planning a
    $6.5 million renovation and expansion.
  • Bourbonism – the act of enjoying Louisville’s unique
    local food and bourbon scene – is the city’s first 365-day-a-year tourism experience, resulting in nearly $160 million in related investment in recent years.
  • This year, we added the Kentucky Bourbon Trail Gateway at the Frazier Museum, and celebrated the new Bourbon & Beyond Festival.
  • The Louisville Zoo again celebrated being the
    region’s No. 1 non-profit attraction, hosting over 860,000 guests and visitors from 41 states.



  • Paste listed Louisville among the best cities for theater.
  • National Geographic named Louisville a Top 10 food city.
  • World Food Travel Association awarded
    Louisville its grand prize for Best
    Destination Experience.
  • listed Louisville’s 40217 ZIP code (Germantown, Schnitzelburg, Shelby Park and Smoketown) among Top 10 hipster
  • Travel + Leisure named Louisville one of
    America’s friendliest cities.
  • Association of Zoos/Aquariums named
    Louisville Zoo Director John Walczak as its 2017 inspector of the year.